How to sell second-hand clothes online

Clothes you no longer wear may suit someone else. A useful listing helps buyers understand what they will receive before contacting you.

By the Kiim team

Choose items you can describe honestly

Check the garment in daylight for stains, seams, buttons, zips and worn areas. Clean it according to the care label. Mention alterations and photograph remaining defects.

Copy the brand and size from the label. If the label is missing, say so and provide measurements. Do not claim authenticity if you cannot support it.

Photograph the details buyers need

Use a simple background and natural light. Photograph the front, back, label and any defects without filters that hide wear or change colours.

For shoes, show soles and insides; for bags, show lining and fasteners. Keep addresses, identity documents and personal information out of photos.

Answer real questions in the listing

Include item type, brand, size, condition and fabric when known. Give measurements in centimetres and explain how you took them, such as flat underarm width and garment length.

Compare asking prices for similar items, remembering they are not completed sale prices. Keep discussions in Kiim and agree what is included before handover. If buyers repeatedly ask the same question, improve the listing before reducing the price.